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Sugar Smart


We are all eating too much sugar and it’s bad for our health. Experts agree the need to cut sugar intakes by half to reduce obesity, diabetes and dental decay. CUH are taking part in the national Sugar Smart campaign with the help of local food partnership Cambridge Sustainable Food. Together we aim to raise awareness about the dangers of excess sugar consumption and support people to make sustainable changes to reduce sugar intake.

Sugar consumption has doubled over the past 30 years and rising obesity levels, especially in childhood, have become a serious health concern. Excessive sugar intake is strongly causative because it is a cheap and available source of extra calories. Soft drinks with >5-8% added sugar have been targeted for tax from 2018, as they are the single largest dietary source of added sugar. Childhood obesity often persists into adulthood, with the related problems of diabetes, heart disease and cancer developing earlier in life. Soaring numbers of tooth extractions for child dental decay make the case for reducing sugar intake clear.



For adults and teens          7 teaspoons daily   30g daily

School age children           6 teaspoons daily   24g daily

Early years children           5 teaspoons daily   19g daily


This includes all sugar added to and hidden in foods and drinks.

This advice, if acted upon, will help drive down obesity and improve health and wellbeing.

Find out how much sugar you are eating by taking the Know your Labels Quiz

Add up the snacks and note their sugar content with the Weekly Diary



Sugar is found naturally in a variety of sources such as fruits, vegetables, honey and milk. Those foods contain valuable nutrients as well as sugars and form part of a healthy, diverse diet.  Sugar is added to foods and drinks like cakes, biscuits & cereals; sweets, desserts & confectionery; jams & spreads; milkshakes and soft drinks.  These foods are high in sugar and calories, and are best thought of as an occasional treat rather than a daily essential. Hidden sugars are easily consumed without realizing and are found in processed foods like bottled sauces & condiments; breakfast cereal & bars; flavoured yoghurt and ready meals.


Get this FREE Sugar Smart app on your smartphone

Scan the product barcode to see the sugar content

Remind yourself of sugar recommendations

Get Sugar Swap ideas

Find out all the words used on labels for sugar


Test you knowledge of sugary words with our Wordsearch


Make a Sugar Pledge


Swap the Pop sugary drinks contribute one third of our sugar intake

Swap sugary drinks for sugar free ones

Drink milk for sustained energy levels and a calcium boost

Keep hydrated by swapping for plain water

Dump the Junk boost brainpower and maintain energy levels with slow release carbs

Eat cereals with no-added sugar – start your day with porridge, wholegrain cereal or muesli

Add natural sweetness in the form of dried fruits or a drizzle of honey to natural yoghurt

Give up sugar in tea and coffee (you could try sweetener instead)

Be sweet to your team and bring in low sugar treats for a special occasion

Beat the Crash avoid feeling drained mid shift with proteins, healthy fats and wholegrains

Avoid sugar cravings by eating a sustaining meal, sandwich, wrap or roll

Eat protein-rich snacks like nuts, seeds, quinoa, beans or whole natural yoghurt

Keep topped up with dried, fresh or frozen fruit throughout your working day or shift


Support your team, department or shift with SUGAR SMART ideas

Share your photos, tweet your pledge, tag your mates #CUHsugarpledge

For more information and ideas on sugar swaps see our wellbeing pages at XXX


Complete our Sugar Smart Quiz for entry into our FREE PRIZE DRAW





Great TED Ed talks:

How sugar affects the brain by Nicole Avena:

How food you eat affects your brain by Mia Nacamulli:


How the food you eat affects your gut by Shilpa Ravella:

Hidden sugar in breakfasts by Jamie Oliver:

Understanding sugar intake on food labels:

Further sugar information and guidance:

For more swap ideas:

Sugar Smart Cambridge working in partnership with:



Cambridge University Hospitals
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